The better way to
IPO
De-risking the IPO process through auction technology
SquareBook™ is the IPO auction technology provider. We give companies a new way to carry out their IPO by bringing together issuers, advisers and investors on the world’s first independent auction platform for primary markets.
Optimal pricing of shares
Our multi-tier auction format replaces the traditional bookbuild, mitigating the risk of mispricing
De-risking the IPO process
The traditional IPO process is all-or-nothing, with big execution risk. We provide a better way that empowers entrepreneurs
Better investor selection
Companies and investors get easier access to each other, letting issuers choose shareholders that align with them long-term
Technology-enabled, start to finish
The SquareBook™ platform automates an outdated manual process,
giving new tools to all the key stakeholders.
Advisers
Manage the critical work of guiding a company through the process, with unique tools for finding global investors and building a cross-jurisdiction team
Investors
Browse offers from companies around the world, get early access to them, carry out due diligence and place bids
Companies
Manage every part of your journey to the capital markets in one place, from private raises to sharing your offer to going public
What we offer
SquareBook™ provides a fairer, more transparent IPO process that’s fit for modern companies and markets. We’re completely independent and provide a unique route to IPO that’s free from conflicts of interest.
Take control of your IPO
We put more control in the hands of the people who matter most in any IPO – the issuer
A more efficient process
The SquareBook™ process can reduce the total frictional costs of an IPO by up to 80%, helping issuers avoid leaving money on the table
Multi-round auction
Auctions are the most efficient way of establishing share price. Our unique multi-round auction format is designed for optimal pricing
Pre-IPO engagement
Not ready for IPO yet? Sign up to the SquareBook platform and engage with investors, measure interest and plan your path to public capital raising
Tools for advisers
Advisers get a range of tools for analytics, auction management and more, as well as access to firms in other jurisdictions for global distribution
What we offer
SquareBook provides a fairer, more transparent IPO process that’s fit for modern companies and markets. We’re completely independent and provide a unique route to IPO that’s free from conflicts of interest.
Take control of your IPO
We put more control in the hands of the people who matter most in any IPO – the issuer
A more efficient process
The SquareBook process can reduce the total frictional costs of an IPO by up to 80%, helping issuers avoid leaving money on the table
Multi-tiered auction
Auctions are the most efficient way of establishing share price. Our unique multi-tiered auction format is designed for optimal pricing
Pre-IPO engagement
Not ready for IPO yet? Sign up to the SquareBook platform and engage with investors, measure interest and plan your path to public capital raising
Tools for advisers
Advisers get a range of tools for analytics, auction management and more, as well as access to firms in other jurisdictions for global distribution
It’s never too early to start thinking about an IPO.
SquareBook™ allows you to measure investor interest in your company.
How it works
Our product is designed for companies, advisers, and investors. Each user group gets different functionality, but the issuer is at the centre of everything.
1
Sign up
Whether you’re IPO-ready or just thinking about liquidity and your next raise, you can sign up to the SquareBook™ platform
2
Share your offer
Of course, there’s a place for your prospectus. But we give you tools to communicate your offer your way, and really bring your company to life for your investors
3
Meet with investors
Engage with investors through the platform, schedule virtual and in-person meetings, and get a feel for the investor landscape
4
Decide when the time is right
We do away with the sink-or-swim nature of traditional IPOs. Working with us and your adviser, you decide when the time is right to go public. The platform lets you measure investor interest and even run a preliminary auction before you dive in
5
Set bespoke auction rules
If you decide you’re ready for IPO, we work with you to set bespoke auction rules to determine your share price, and help you identify and reward the investors who help most
6
Execute your IPO
Get ready for the big day and reap the rewards you and your shareholders have earned, with the auction, settlement and clearing all happening through the SquareBook™ platform
How it works
Our product is designed for companies, advisers, and investors. Each user group gets different functionality, but the issuer is at the centre of everything.
1
Sign up
Whether you’re IPO-ready or just thinking about liquidity and your next raise, you can sign up to the SquareBook platform
2
Share your offer
Of course, there’s a place for your prospectus. But we give you tools to communicate your offer your way, and really bring your company to life for investors
3
Meet with investors
Engage with investors through the platform, schedule virtual and in-person meetings, and get a feel for the investor landscape
4
Decide when the time is right
We do away with the sink-or-swim nature of traditional IPOs. Working with us and your adviser, you decide when the time is right to go public. The platform lets you measure investor interest and even run a preliminary auction before you dive in
5
Set bespoke auction rules
If you decide you’re ready for IPO, we work with you to set bespoke auction rules to determine your share price, and help you identify and reward the investors who help most
6
Execute your IPO
Get ready for the big day and reap the rewards you and your shareholders have earned, with the auction, settlement and clearing all happening through the SquareBook platform
Rethinking the route to
primary markets
The number and value of IPOs globally has declined by 50% in the last 25 years.
It’s no surprise IPOs are unappealing to many companies. Unlike private capital raises a traditional IPO is a rushed, complex process that can be very expensive.
The number and value of IPOs globally has declined by 50% in the last 25 years.
It’s no surprise IPOs are unappealing to many companies. Unlike private capital raises a traditional IPO is a rushed, complex process that can be very costly.
Price the stock too high and the deal may have to be pulled with potentially dire consequences. Aim too low and the total frictional costs of an IPO can easily exceed 30% of the capital raised. And typically the issuer has little say on which shareholders get allocated stock. It doesn’t have to be this way.